Don't unexpectedly get stuck on the side of the road. Get a replacement car battery that will last. You don’t want to wait until the day your car doesn’t start to begin researching replacement car ...

When I think about Optima batteries, I think of the times just before and right after SEMA. Every year for the last four years or so Optima has been putting on what they call the Optima Ultimate ...

A half-dozen batteries sit on a pallet on the shop floor of Spears Autobody & Repair headed for the recycler. Spears’ shop, located just a few blocks from my Long Beach, Mississippi, office, does a ...

In the modern consumer economy, we are spoiled for choice: nearly every market segment is highly competitive, with countless brands vying for a limited number of buyers. Overall, the battery industry ...

There’s a midwestern company that proves even the most niche products can reach for wide appeal with the friendly, targeted use of social media. Optima specializes in high performance, aftermarket ...