Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

The platform also expanded subscriptions and rolled out generative AI tools, new AR lenses, and upgrades to its commerce, ...

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

On June 4, Snap Inc. (NYSE:SNAP) officially launched new and more accessible versions of its Lens Studio: a standalone iOS app and a web tool. These additions are designed to democratize the creation ...

Irene Okpanachi is a Features writer, covering mobile and PC guides that help you understand your devices. She has five years' experience in the Tech, E-commerce, and Food niches. Particularly, the ...

Snap unveiled updates to Lens Studio. Now it is easier to build engaging Lenses (AR experiences). These Lenses will be available in the Specs coming in 2026. Snap has been in the smartglasses space ...

AR devices are having a moment in the sun, but getting access to them is not as straightforward as it could be. One device that has created a lot of buzz lately is Snap’s fifth-generation release of ...

Meta Platforms (META) announced yesterday that it is closing its Augmented Reality (AR) studio, Meta Spark, on January 14, 2025, disappointing third-party creators using the platform. Independent ...

Snap announced on Thursday that it’s introducing a new “Challenge Tags” rewards program for AR developers to win cash prizes for submitting Lenses. The company also announced that it’s launching ...

The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...

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