“Touch is a critical aspect of ASMR videos,” says Joydeep Bhattacharya, professor of psychology at Goldsmiths, University of London who studies ASMR. “Skin is our largest organ; humans crave touch. It ...

ASMR: you either love it to the point of falling down a TikTok rabbit hole in the middle of the night or you just don't really understand the hype. If you identify with the former group — first, hi, ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...