Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

NEW YORK, Sept. 21, 2016 /PRNewswire/ -- AT&T AdWorks is planning to expand its cross-screen addressable ad offering in the 4th quarter of 2016. The nationwide leader in addressable TV advertising is ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

PRINCETON, N.J.--(BUSINESS WIRE)-- INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: ...

Connected TV and AI-powered programmatic advertising platform Viant Technology Inc.has announced a strategic integration with iHeartMedia, a move that will deliver the nation’s largest audio content ...

STAINES-UPON-THAMES, U.K.—Dynamic ad insertion specialist Yospace demonstrated a one-to-one addressable advertising breakthrough earlier this month at IBC2025 when the company used the new ...

Volkswagen has signed on to DirectTV's national addressable advertising platform. VW of America, via GroupM and MediaCom, makes it the first automotive company in the compact/mid-size class to run an ...

DENVER, July 08, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media and tech consultancy, today announced it has utilized Google's open-source Meridian marketing mix model (MMM) to identify a ...