NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

Portland, OR, USA - Nov 11, 2024: Some of the most popular social media apps by number of monthly active users, including Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Telegram, Messenger, ...

This past summer, a riot broke out in New York City. The NYPD had to activate a "Level 4" response (its highest level of disaster response), and the incident caught national news attention. At the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Social marketing awards have been a fixture at Cannes Lions for years now, but the launch of this year’s Lions Creators forum is a watershed moment for marketing. The festival said it decided to ...

For nearly a year now, I’ve felt like there’s been a language barrier between the creator economy and those in more mature industries like Hollywood and the world of advertising. It’s becoming ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

The creator economy ad market will hit $37B this year, growing at four times the rate of the overall media industry, according to a new report on the sector. The Interactive Advertising Bureau (IAB)’s ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...