Shopping at Aldi has been compared by many on the internet to stepping into an alternate universe. The packages lining the shelves look nearly identical to well-known brands, but everything is just a ...

Aldi has announced a new namesake private designed to be more recognizable to its shoppers. The majority of products in Aldi stores already come from the retailer’s private brand, and now the branding ...

Aldi is unveiling a huge packaging refresh by putting its name on nearly every product and launching its first-ever namesake brand. Over 90% of Aldi's products are private label, and while they will ...