Beth Forester is CEO of Animoto, a video creation platform, with 20+ years in marketing, leadership, and building customer-first products. I thought the hardest part of rebranding would be making ...

It’s not easy to present a strong, unified brand across all media. In fact, this is one of the most pressing creative challenges marketers face today. That’s because some, having started businesses as ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Across industries, organizations are placing greater emphasis on brand consistency, clarity, and alignment as part of broader positioning efforts. This shift reflects how branding is being integrated ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

Ryan Boudreaux reviews the design principle of alignment with some samples and tools. Alignment is the third part of the series on “Effective design principles for web designers.” The first two ...

Freelancers, social media creators, and anyone looking to make branding quickly and easily should check out Looka When you purchase through links on our site, we may earn an affiliate commission. Here ...

Creating a logo is a vital step toward branding a business. Whether you’re looking for inspiration or just starting out, these websites have great tools to create logos. So, you’re starting a business ...