The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first ...

Publishers can reach relevant audiences at scale and with greater specificity through Optable's new planner agent.

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In recent years, we have ...

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion. This promotion ...

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform. This collaboration ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Overall, marketers should be asking if they’re reaching the right audience. To define “right,” you have to answer another question, Who are you targeting? The answer may not be as simple as it seems.

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

Starting Feb. 29, marketers will no longer be able to use LinkedIn’s “Lookalike Audiences” as an ad-targeting option. While the business-to-business social-media platform changes how marketers are ...