Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Sonic branding has been growing in ubiquity over the last few years, as more and more brands come to appreciate the importance of recognisable audio. Indeed, these days, some of the best logos are ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

The Charlotte Symphony decided it wants a sonic logo, so it got a composer to write a seven-second piece of music for the orchestra. It's not every day that an orchestra commissions a new piece of ...