Whenever I have to attend a wedding, I immediately hit BCBG Max Azria to shop for my outfit. The brand never fails me and BCBG dresses are always, always on point. So it makes sense that it's ...

DRESSING UP MACY’S: BCBGeneration is giving a makeover to Macy’s dress department with an exclusive program targeting the Millennial shopper. Launching in March with 26 pieces retailing from $98 to ...

NEW YORK — The success of the dress continues. At the Wednesday morning preview of BCBG Max Azria’s spring collection, the womenswear line that kicked off New York Fashion Week, one delicate dress ...

Owned by a Frenchman, BCBG Max Azria is known for its European flair. The dresses it sells in its U.S. mall and freestanding stores top $200 and have sophisticated styling. What BCBG doesn’t have is ...

Playful-chic dressing is a popular notion at the Whitney’s annual Art Party, where Manhattan’s coolest young designers, painters, actresses, photographers, and models put themselves together with a ...