Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital marketing game footage to draw upon. I even placed MasterCard’s very first ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

Whether you run a fashion blog or a news website, you can monetize your site by selling advertising placements to businesses or nonprofits that want to promote their products, services and causes.

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

A quick test: how many of you can name the product being advertised in the banner ad at the top of the page? Chances are, the ad's presence didn't even register with most seasoned web browsers. But ...

What's fun about desperate times is that they call for desperate measures. See 10 post-banner ad units → Take the online advertising industry. Amid an economic collapse that some warned could take out ...

SoundCloud’s new “sound banner” marks the sound-sharing platform’s first-ever online advertising campaign. Rather than create standard display banner ads, the SoundCloud team set out “to create a ...