Did you know your local mall has its own unique magnetic signature? It does -- and in the future, it could help inform the way you shop. On Monday, IndoorAtlas unveiled a new technology that should ...

Ultimately beacons are going to be a communication channel for retailers. Retailers are not going to allow brands to have a separate dialogue with their shoppers in their stores and interfere with the ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have ...

Mothercare will start trialling beacon technology in its stores next year as it continues to develop its mobile offer. Harpinder Singh, senior omnichannel development manager at the childcare retailer ...

The whispers of beacon technology have long been associated with the retail world, promising personalized shopping experiences and targeted advertisements. While the retail sector has certainly ...

Asda is testing in-store beacons to demonstrate how the technology works and to learn how customers might use it while shopping. The retailer is experimenting with new formats to keep shoppers engaged ...

The inMarket beacon platform, with a comScore-verified reach of 50MM monthly active app users, influenced $14.5BN in consumer spending in physical stores during Black Friday Weekend 2016, as mobile ...

Quuppa, a Finnish technology company, is offering a real-time location system (RTLS) that uses Bluetooth Low Energy (BLE) beacons to determine the location of a person or object to within a few ...

Dublin, Nov. 27, 2017 (GLOBE NEWSWIRE) -- The "Global Beacons Technology Market - Analysis and Forecast: 2017 to 2026 Focus on Protocol Types (iBeacon, Eddystone, and Others) and End Users (Retail, ...

The iPhone user base is huge, but Apple's commitment to privacy and the difficulty in managing beacons conspire against success Then there’s the iBeacons protocol that lets a smartphone app get local ...