Mattress startup Purple made waves last week when it went public with the secret sauce of its digital strategy. Some in the industry were mesmerized to learn that Purple’s digital ad performance went ...

AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...

Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional advertising system has ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...