Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their X ad accounts showing up in the “Suggested” section for creatives. How ...

Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets ...

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, ...

Google’s latest features to boost tools supporting creative, performance and transparency in its advertising platforms began rolling out today in Performance Max and YouTube video ad placements.