It’s the summer of maxxing, and the latest thing to get optimized on social media is eye color—more specifically, the best makeup for specific eye colors. If you’re old enough to remember the era of ...

Sandy Linter is a celebrity makeup artist whose clients include Christie Brinkley Tim Quinn is a celebrity makeup artist and cofounder and CEO of Halo42 Ermahn Ospina is a celebrity makeup artist ...

Data scientist and Data, But Make It Beauty creator Madé Lapuerta explains that the blue-eyeshadow trend has been gaining in popularity since the beginning of the year. As noted in a post on her ...

The good news? Contrary to what many of us were taught during the frosted eyeshadow era, you don’t need to reach for blue makeup to make blue eyes stand out. In fact, makeup artists often recommend ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturiser, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

It’s been said that what goes around comes around, and I’ve found that’s especially true of fashion and beauty trends. While ’90s and Y2K styles and the clean-girl aesthetic have been wildly popular ...