Nearly a quarter of brands sold in retail stores now are private labels. Packaging manufacturers and designers have a bigger opportunity to participate in a growing segment — or help incumbents stand ...

Private label is becoming increasingly popular in the F&B industry due to rising inflation and brand backlash despite Americans' love for big brands. The F&B industry has always been about building ...

Brands are fighting for shelf space with private label, which is increasingly competing in areas such as premium and even ...

The trend: Private labels stole share from national brands throughout 2025, continuing gains from the last few years. Store brand unit sales grew 0.3% YoY in the first 10 months of the year, while ...

Everybody loves a good dupe, right? Like, who doesn't get legit thrills running up their spine when they stumble across a store's private label version of their favorite name brand treat? You know, ...

But now that inflation is cooling off — the latest consumer price index is at its lowest level since February 2021 — private brands are at a crossroads. Will sales retreat to their typical market ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

How can the little guy compete against Madonna? As retailers seek to add more celebrity and proprietary brands, there’s no end in sight to exclusive pairings. And it’s getting a lot tougher for other ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...