Business Insider

Roblox wants to become the new shopping mall for Gen Z

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Roblox is known as a Gen Z destination for gaming and hanging out. Could it soon also be the place ...
Business Insider

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox said Wednesday it is making a new video ad format available to all advertisers, one of several initiatives the online entertainment and gaming platform is undertaking as part of a mission to ...
adexchanger

Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...
Los Angeles Times

Roblox taps Paramount’s Naveen Chopra as new CFO

Roblox Corp. tapped Paramount Global’s Naveen Chopra as its new chief financial officer, effective June 30. “Naveen’s experience as CFO at leading companies equips him with invaluable financial and ...
The Motley Fool

Roblox partners with Google to scale immersive advertising

At the recent IAB Playfronts 2025 conference on advertising, Roblox unveiled a significant step forward in its advertising strategy; rewarded video ads will soon be available for programmatic and ...