Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

Post-campaign analysis examines the results against the initially set objectives. Lessons learned and data gathered contribute to the creation of more robust future campaigns. Effective campaign ...

Running a political campaign in 2024 is like nothing you’ve experienced before. The rapid rise of streaming services has transformed how voters consume content, making traditional advertising methods ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

It’s a tradition as American as apple pie. Every election cycle, campaign signs can be spotted sprouting out of yards, near polling sites and along roads, whether for local, state or national ...

The 2024 WARC Effective 100 rankings has seen two campaigns from Asia Pacific take the top two spots globally for effectiveness. 'Shah Rukh Khan-My-Ad' by Ogilvy Mumbai and Wavemaker Mumbai for ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Nielsen, a global provider of audience measurement, data and analytics, said today it is launching expanded capabilities in its Outcomes measurement suite. By bridging creative evaluation with brand ...

SAS Customer Intelligence 360 helps Tango unify its marketing operations to achieve spectacular ROI CARY, N.C., Oct. 30, 2025 /PRNewswire/ -- In a fiercely competitive telecom market, Tango, a leading ...