Case studies are one of the most effective forms of content during B2B purchase decisions. So why are so many companies producing bad ones? Case studies are a form of social proof that can drive sales ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released a new case study highlighting measurable improvements in ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive conversions. Whether you are creating blog posts, white papers, or videos, content ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

If you're like most people, you enjoy a good story. The more captivating, the better. Especially if it's relevant and there's something useful you can learn from it. That holds true not only for ...

Digital Silk is an award-winning Miami Web Design Agency focused on growing brands online. With a team of seasoned experts, ...