Tarte Cosmetics and Trü Frü have partnered to launch the Maracuja Cherry Crush Lip Collection and limited-edition Trü Frü Tarte Cherries. The cherry girl aesthetic trend is rising in popularity. The ...
The Tarte x Tru Fru partnership is a first of its kind for both brands. Tarte will expand its popular Maracuja Juicy Lip line to coincide with specialty frozen snacks of the same Cherry Crush flavor.