The Chevrolet Corvette’s history dates back to the early 1950s, when GM design boss Harley Earl decided it was time to take advantage of the newfound passion for European sports cars and racing that ...
Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...
After being around one hundred years, and being graced on some 215 million (!) vehicles, the Chevrolet bowtie remains an enigma. When Chevrolet co-founder William C. Durant first introduced the ...