The controversy comes at a crucial moment for the brand, which recently opened its largest-to-date flagship in Shanghai.

Fragrance campaign imagery evoking the forced queue hairstyle of the Qing dynasty has ignited a social media firestorm that ...

Chinese netizens recently expressed mixed feelings toward Apple's braided customer service image, which some accused of being "disrespectful toward China." On the Chinese social media platform Sina ...

Chinese netizens have accused of French fashion brand Lemaire of misappropriating the historically humiliating symbol of ...

A picture of a customer service assistant on Apple’s website who sports a long hair braid has sparked a tangled debate in China, with some online observers criticising the tech giant for promoting a ...