The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brian McHale In my two ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The best dance partners streak across the floor, perfectly in sync. But it’s obvious when a ...

Earlier this year, Campaign teamed up with Worldwide Partners (WPI) – a global network of over 70 independent agencies – to survey more than 600 brand marketers and agency leaders around the world. In ...

Perhaps the biggest opportunity identified in this new work centers around one of the most fundamental aspect of the client/agency relationship – assignment briefings that clients provide to agencies.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Christian Jacobsen “The ...

In our ever-evolving digital world there is a need for a new kind of agency/client relationship and old structures are fast becoming obsolete. This is resulting in a shift in how agencies are ...

In the dynamic realm of B2B marketing, the caliber of client-agency relationships is a pivotal factor in securing sustained commercial triumph. Our detailed model is meticulously designed to evaluate ...

Having run a PR agency since 1991, I’ve worked with lots and lots of clients. Some have been more successful than others, although I’m proud of the fact that most are happy with our work, and many ...

Relationships are the heart and soul of agency life. Every agency wants clients that return year after year and grow their scopes of work, and every client wants an agency that consistently produces ...

Establishing clear expectations from the outset and consistently delivering superior products and services fosters trust and reliability. Prioritize providing value to clients instead of focusing ...

To initiate a good relationship, it is important to clarify what your expectations are. Expectations should be discussed and agreed upon in initial meetings and goals should be detailed, measurable, ...