Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Fran Quilty, Conjura's co-founder and CEO, is an entrepreneur who has been part of the creation of businesses serving the eCommerce sector. For retailers, the digital age has ushered in many new ways ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Most brand segmentations get quietly abandoned by the marketing teams they were built for. Not because the maths is wrong — it usually isn’t. They get abandoned because they were built to describe ...