If you’ve got teeth, then you’ve almost certainly dealt with tooth sensitivity before. So many factors can contribute to sensitive teeth, making brushing and enjoying life’s simple pleasures ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

If you're trying to whiten your teeth without setting off sensitivity, you’re probably wondering what whitening toothpaste can realistically do for you - and whether it’s worth adding to your routine.

Supermarket brands offer a variety, each marketed to address specific concerns such as whitening, sensitivity, and gum health. But what is best for your smile? Bad breath haunts the best of us, so ...