Establishing and maintaining a competitive advantage in times of stability and uncertainty is the cornerstone of business longevity. The absence of a competitive advantage renders many businesses ...
Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In essence ...
Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
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