Savneet Singh is currently CEO of PAR Technology Corporation (NYSE:PAR), a provider of point of sale software to the retail industry. Unified customer experiences enhance brand awareness, strengthen ...

Brands that utilize omnichannel marketing gain faithful customers by using different strategies that make a positive impact. From being consistent with service delivery to keeping your message ...

As every retailer knows all too well, omnichannel retail was accelerated during the pandemic, as consumers expected to be able to shop seamlessly from any platform. With those higher consumer ...

Centralized knowledge base. Omnichannel content relies on a shared, well-maintained knowledge base to avoid confusing, inconsistent customer experiences. Content operations matter. Strong processes ...

Data unification is a hot topic for merchants. Even before the pandemic caused a rise in online shopping and omnichannel experiences like curbside pickup, 82% of brands surveyed by SAS and Futurum in ...