The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Westpac has unveiled a new national advertising campaign and jingle, “Double You”, following a 25% increase in its ad spend in the last financial year.The campaign, developed by BMF, features ...

During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying less today, when they do spend it’s most likely ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

Built for Meta’s new standard of creative volume, Eventsheet makes it easy to deploy more ads, test faster, and improve ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

New year, new collections! These visuals contain endless inspiration for the season ahead.

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...