Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Allstate’s ads will be in new hands in the new year. The ...

In a first for India’s insurance sector, Star Health Insurance has unveiled a series of advertisements created using generative AI, marking a notable shift in how the insurance category approaches ...

Over the past two decades, Julie Nestor has spent her career across consumer-facing marketing roles in telecom, tech and hospitality companies. In October 2020 when she was appointed as the marketing ...

Insurance Advertising Market is poised for expansion driven by rising insurance penetration, digital transformation, and data-driven personalization. Key drivers are growing consumer demand for ...