James Schiefer, Founder & CEO of SCS, a global brand transformation agency that uses data science and creativity to help brands perform. It’s no secret that artificial intelligence (AI) is changing ...

As an advertising creative within a brand design consultancy, I appreciate the irony. The tension between creativity and distinctiveness is an age-old industry conundrum. In the pursuit of fresh ideas ...

Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

As a lifelong advocate of the primacy of creativity in advertising, I find myself lately having difficulty understanding the values and judgments of our industry. Creativity is a concept that invites ...

ChatGPT, Gemini, DeepSeek... New AI models seem to emerge every month, yet most people still default to GPT-4o. What few realise is that, despite its popularity, GPT-4o exhibits less variation in its ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

In honor of the newly announced visual theme for this year’s Campaign Agency Performance Review, Campaign’s Question of the ...

Field is clear about what is to blame. Step forward the effectiveness serial killer: short-termism. There are more short-term campaigns and even longer-term ones are being judged on short-term results ...

The advertising industry is at an inflection point. After years of chasing every trend, reacting to every moment, and optimising for immediate visibility, brands are confronting an uncomfortable truth ...

Every week host and restaurant owner Shawn P. Walchef talks with leaders in restaurant and hospitality about their secrets to finding success with customers and growing a brand online. In each episode ...

The election is finally behind us and over $2 billion was spent on political advertising between the two candidates. But was all the spend worth it? Media buyers descended on local TV and radio ...