Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use ...

How custom audiences work for Display, Discovery, Gmail and YouTube campaigns. Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a ...

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool ...

Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use ...

We recently introduced new features to Custom Audiences from your website. They make it easier for you to remarket to people who’ve expressed interest in your products or services by helping you: More ...

Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made audiences, and where to make new ones. Google streamlined its audience options for Display, ...

The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”. However, there are some ...

Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a ...

Bing Ads began piloting Custom Audiences nearly two years ago. Custom Audiences are now generally available in all Bing Ad markets with the exceptions of the E.U., Norway and Switzerland. Custom ...