Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

In this special guest feature, Rajesh Kamath, Head of Financial Services Solutions and Incubation at Incedo, discusses the rising importance of data visualization in improving the customer experience.

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...