Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Customers are increasingly relying on digital-first channels to interact with brands. But that doesn’t mean companies should slack on voice channels. As the world becomes more digital, so do customers ...

The concept of the customer journey came about a decade or so ago when retail looked very different, both in terms of how people shopped and where they spent their time. Engagement was limited to a ...

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...

The main point of contact for many customers with their financial services provider is with customer service agents in a contact centre. The interactions they have with these agents play an important ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. How can we truly deliver consistent messaging, which makes sense to a single person, ...