In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Actionable intelligence grows. In-depth conversations often lead to clearer ideas for improving marketing strategies. In the ongoing quest to understand why customers purchased a particular solution, ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and trends to decide how to reach the right audience at the right time. With ...

Forbes contributors publish independent expert analyses and insights. Data, Analytics and AI Strategy Advisor and Researcher An analysis of more than 1000 organizations generating measurable value ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...

We used to use phrases like market research and customer data. Now that ‘customer insight’ has become a buzzword, it implies that we used to not really understand our customers. Even if we had plenty ...

Life sciences commercial teams are drowning in data complexity. Despite having access to sophisticated analytics platforms, teams still spend days navigating multiple dashboards, waiting for insights, ...