Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs can ...

Many customers have changed their shopping habits due to the pandemic. Their go-to athletic retailer may be experiencing a stockout or they might avoid their favorite brick-and-mortar beauty store ...

CMSWire Contributor of the Year Brittany Hodak explores why apathy is harder to spot than churn—and far more costly.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Coke or Pepsi? Visa or Mastercard? Uber or Lyft? Apple or Android?

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The Way to Win: Five Strategies for Selling to Humans and Agents Retailers can implement these five strategies to succeed with agentic commerce.

Social media platforms do more than attract new customers and promote products; they can also play a pivotal role in keeping the customers you already have. A thoughtful social media marketing ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...