It’s time for a fishing challenge with a magical twist — we turned toy mermaids into custom fishing lures, and the results were wild. From crafting these whimsical builds to testing them in real water ...

I brought my homemade lures to the water not knowing if anything would touch them. Within minutes, fish were chasing, hitting, and even inhaling the DIY baits like they were store-bought. Watching a ...

Larry Welcome of Cutchogue has been hooked on fishing since his dad took him for the first time at age 5. Like most anglers, Welcome started fishing using bait and targeting smaller, readily available ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

Chasing bass on the Muskegon, creating a food plot, and a famous lure maker in southeast Michigan. This week we start by chasing Bass on the Muskegon River, then we learn about creating a food plot, ...