I am at CES 2026, where Dell's gaming arm, Alienware, has teased a new portfolio, unveiled anti-glare OLEDs, and introduced new silicon.

Dell Technologies Inc.’s Alienware brand has been flexing its muscles at the CES electronics show in Las Vegas today, unveiling three new gaming laptops alongside a traditional tower personal computer powered by Nvidia Corp.’s most advanced gaming processor.

Last year at CES 2025, Dell surprised everyone by retiring one of its most recognisable laptop brands. The iconic XPS name, long associated with premium design and no-compromise performance, quietly made way for a new naming strategy.

Dell has revived Alienware Area-51 with a flagship desktop featuring AMD’s Ryzen 7 9850X3D, RTX 5090 graphics, up to 64GB DDR5 and 12TB SSD storage, built for enthusiasts who want maximum performance,

Alienware says its new Area-51 desktop gaming PC with AMD's new world's best gaming CPU aka Ryzen 7 9850X3D, is the 'king of performance in our portfolio'.

Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing UltraSharp’s professional credibility to make premium easier to understand and justify.