NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Adlook, a global media tech company specialising in digital advertising solutions, have revealed the findings of an eye-opening study on the reliability of socio-demographic targeting — grouping ...

In September, the Federal Trade Commission issued a report on data privacy that addressed ad-targeting practices and the need for further regulation. Marketing Daily caught up with GumGum CEO Phil ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

For decades, marketers have wrestled with the same challenge: how to connect messaging and media targeting with the real motivations that drive consumer behavior. We’ve had endless cycles of targeting ...

There have been many articles, reports and features over the last few years about the death of demographics, particularly in the media and entertainment industry. It has become the fundamental issue; ...

Opinions expressed by Entrepreneur contributors are their own. The advertising landscape is experiencing a seismic shift. As the industry moves away from third-party cookies and privacy regulations ...