While we’ve become increasingly reliant on metrics for design decisions, there is something more powerful in human creativity: the art of mental stargazing and the hidden currents of our intuition.

Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design. As our world becomes more and more digital, it’s not the ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit for the design thinking system. Playing to your team’s strengths can net ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

Asking “why” and conjuring up possible answers is an important thinking process. It gives rise to some of the most beautiful states of mind, such as curiosity and imagination. These psychological ...