These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Marketing 1on1 announced the continued availability of its digital marketing services for businesses seeking support with online presence and search visibility. Based in Medford, Oregon, the company ...

How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

The 2025 Anonymous Visitor Report reveals alarming statistics about the state of digital marketing and the significant revenue losses businesses face due to unidentified web traffic. The report ...

Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific kind ...

Tobacco advertising was running rife in the 1980s. On the drive to work, you'd be confronted by billboards at every turn. Turn on the radio, and you'd be hammered with messages persuading you to buy ...

The key stats on digital advertising’s march to unassailable triumph over traditional media outlets are all over, well, the internet. You can read about it on eMarketer, which this year reported that, ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...