Publicis Groupe, a French MNC specialising in advertising and communications, has completed two more acquisitions in India. It has acquired iStrat, a digital media agency and MarketGate Consulting Pvt ...

More than a decade after its founding, Silverlight Digital has evolved from a digital media agency to a preferred partner for challenger brands and healthcare agencies. Agencies often turn to ...

There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies ...

In the days when linear TV, print and radio were the primary advertising channels, the key role of a media agency was to understand the media landscape, identify the inventory enabling the client to ...

B2B Paid Media Agency Osric Digital formalizes its LinkedIn Ads service line focused on SaaS, fintech, and B2B ...

LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner ...

Saint James has officially selected January Digital as its digital media agency. The agency won the account after a competitive review. However, it first led the brand’s paid media strategy earlier ...

As someone who has launched and grown a successful digital media agency, I’ve been privy to the profound transformations the marketing landscape has undergone over the past decade. But amid these ...

Supergoop!, the category-defining suncare brand, has named January Digital as its media agency of record to support its next phase of growth. For the first time, Supergoop! is consolidating its media ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

Digital PR in India has moved far beyond traditional press coverage. Today, it plays a direct role in search rankings, brand authority, and online visibility.Companies are no ...