When asked to talk about in-store sampling of products, Sheryl Kirsch, director of advertising for the 55-store Woodbridge, N.J.-based Foodtown Supermarkets chain, recalled the time that ostrich meat ...
In-store samples increase sales, both in the immediate and extended time frame. Sampling drives sharper and more sustained sales than end-of-aisle displays. If incremental cost of a sampling event ...
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