Augmented reality is here to stay, and Google wants to turn it into a vital part of the driving experience. The company has recently patented a new system that would turn AR into a first-class citizen ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Sci-fi fans out there might recall the early episode of Red Dwarf (Better Than Life, I think it was), in which the crew dabble with an augmented reality experience called Total Immersion Video games.

Pokémon Go just passed the 100 million player mark — and it’s still growing. The game’s success can be largely credited to millennial nostalgia but also to the app’s clever use of augmented reality ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Anima, the augmented reality company responsible for the Onlybots digital pets, today announced an evolution for its AR-based creatures. Onlybots can now speak to their owners and each other, as a ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

The Business Research Company's global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032 LONDON, Oct. 9, 2023 /PRNewswire/ -- As per The ...

For the first time in Scotland, join beloved national treasures Wallace & Gromit for an unforgettable, interactive augmented ...