Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, ...

Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner, Saadia ...

This video is no longer available. Washington College in Chestertown, Maryland, one of the oldest colleges in the country, is trying to get with the times — first, with a change to its logo. After the ...

My son Bob plays a lot of golf. Unlike me, he’s a pretty low scorer, but like me, he plays left-handed, eschews a golf glove and likes the look of the logo of a certain equipment maker: Titleist. When ...

Bonnie Morris has been keeping a journal for roughly 50 years. She used to read thousands of students’ essays for the Advanced Placement U.S. History exam. When she grades her students’ work, she ...