I think most of us are aware of the fact that customers are important. Throughout the shift from traditional commerce business to the current focus on e-commerce enterprises, concepts like “the ...

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. I get it, you wish your e-commerce business were selling the way it ...

Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more granular product data. Metrics include new ecommerce calculations. Google Analytics 4 expands ecommerce ...

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don't want to get drowned in the sea of numbers and graphs, you have to know where and what to look for.

Today's ecommerce marketers have a lot of data to look at. Which metrics matter the most? And are you focusing on the right ones? Metrics matter — and with a plethora of available insights on today’s ...

But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line. The Amazon ...

There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel dropouts ...

As ecommerce adoption has grown, measurement has shifted away from proxies towards metrics that show business results – a move away from clicks and views towards sales and profitable growth. Yahoo ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The holiday season presents unique challenges for e ...