The last few years have seen an explosion of innovation in advertising formats. From real-world goods that reward you for accomplishments in mobile apps to far deeper engagement with original content, ...
The emotional scale is a concept rooted in the understanding that emotions exist on a spectrum, ranging from the lowest, most negative feelings to the highest, most positive ones The emotional scale ...
In today's competitive marketplace, marketers are clamouring for quick, inexpensive and rigorous insights. From new product development, to communications strategies, we are seeing an increasing trend ...
Every business leader knows how to track what can be seen: revenue, inventory, media spend and click-through rates. But what about the value your brand creates that doesn’t show up on spreadsheets?
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