Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from ...

Maybe your heart is broken, or you want to say someone’s smile is beautiful or that you feel it in your soul. Then, you have noun shame. You wouldn’t dare let those over used words drip out of your ...

Simon Horobin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...