Finding your first customers as a new business owner can be a challenging yet crucial step for success. We asked industry experts to share one piece of advice they wish they’d received when they were ...

Customer acquisition is challenging but not impossible. We asked industry experts to share one challenge they’re currently facing in terms of finding new customers and the steps they’re taking to ...

Q: I have a legacy product that my customers love. How do I keep its promotion fresh in order to drum up new excitement and new customers? — Brad, Gainesville, Fla. Businesses can learn a lot about ...

Many B2B companies are reporting a variety of challenges in finding new customers: - Sales cycles have become longer and more complex. - More decision-makers are involved than in the past. - Qualified ...

Experienced businesspeople know that it is easier and cheaper to keep your existing customers than it is finding new ones. Studies have shown that it costs five times as much to find a new customer ...