Focus groups are used by marketers to gather opinions, insight and feedback about a product, service or concept. Focus groups are made up of people who do not know each other and who are recruited and ...
As a small-business owner, you may develop a focus group research proposal to gather data that shapes your marketing or business strategies. Increase your odds of success by having a clear vision of ...
A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...
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