Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several ...

Google's unveiling of Performance Max (PMax) in 2021 appeared to offer marketers the ideal solution—the ability to enhance marketing efficiency, elevate performance, and yield superior returns on ...

Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their X ad accounts showing up in the “Suggested” section for creatives. How ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

The crux of PMax's commitment centred around Google's AI, entrusted with critical decisions ranging from bidding strategies to creative elements, search query alignment, and media environment choices.